In December 2014, Gentherm Corporation announced it will invest €20 million in a new plant in the Prilep free zone and employ approximately 2,000 people. The new facility opened in 2016 and is dedicated to the production of the full line of Gentherm seat comfort and industrial products. As of the start of the 2018 calendar year, 1,500 people are employed. This figure is projected to reach up to 2,000 people.

The U.S. based Gentherm Corporation is recognized by the largest automotive industry manufacturers as a dependable and outstanding supplier of heated seating, climate seating, electronics, and cables. It produces equipment that is installed in dozens of vehicle models by companies such as Ford, General Motors, Toyota, Lexus, and Kia. They have locations in 11 countries, and more than 5,000 employees worldwide.